THE MODERN MEDICAL MARKET IN THE US: HOW GENERAL SURGERY, COSMETIC SURGERY, DIAGNOSTIC PROCEDURES, AND GOOGLE ADS ARE SHAPING MEDICAL PRACTICES

Whether you run a general surgery clinic, a cosmetic practice offering rhinoplasty, or a gastroenterology center providing endoscopy, staying ahead requires both clinical excellence and strategic marketing. This article explores how different specialties—general surgery, facial aesthetics, endoscopy—are evolving in the American market, and how